A company in the nutraceutical industry approached us with a challenge with which we were familiar: to make a functional product with a naturally unpleasant taste palatable.
The base contained effective active ingredients but a bitter, lingering taste-a major obstacle to palatability and, therefore, to the commercial success of the product.
The client was looking for a solution that did not simply cover up the taste, but balanced and enhanced it, while maintaining the natural identity of the formula.
We embarked on technical and sensory collaboration: our team of flavorists studied the composition of the base and developed a tailor-made combination of flavors and taste correctors, capable of harmonizing the strongest notes and creating a pleasant experience on the palate.
The result?
After various tests and taste trials, we arrived at the perfect solution: a delicate but effective flavor that can transform a “difficult” taste into a product strength.
The new supplement was successfully launched and is now one of the brand’s most popular references in the market.
Our strength: combining technical expertise and sensory sensitivity to make even what starts out complex enjoyable, turning a taste challenge into a valuable opportunity.
Balancing and enhancing the taste of a "bitter" product to make it palatable.
A combination of flavor and taste correctors, capable of harmonizing the strongest notes.
Technical expertise and sensory sensitivity.